Converse approached us about creating an environment for a signing event in New York City for two-time NBA All-Star Elton Brand, who plays for the Philadelphia 76ers. The event was televised and the media was on hand to interview Brand.
Environment
The event was to commemorate Brand signing an endorsement deal with Converse at the interactive Sports Museum of America in New York City. We created signage using Converse's brand guidelines and a museum-like display that showcased Brand's larger-than-life image.
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Converse

Converse
Converse Print
Our use of black-and-white mirrored Converse's classic retro feel and Brand's casual strength on the court. Since the event was for media, we created custom press packets with printed folders and a stationery package of letterhead and envelopes - with a signature footprint tying all the
pieces together.
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