We Are Maven : Maven Creative : Agency : Studio : Design : Orlando : Florida

Immersion Digital is a company responsible for the development of a highly innovative software application called "Glo." Immersion Digital needed an overall brand creation, including the interface design. After searching for the perfect agency to fit their needs, Immersion Digital commissioned Maven to create an overall identity for their Glo product that would reflect the ingenuity of the software.

Services:
```
Identity
```
```
Print
```
```
Interactive
```

Creating the identity for Glo was a longer process than usual as the entire product and brand would originate from this concept. We created two marks: a primary and secondary. The secondary mark is still cohesive with the brand but has more flexibility in its application.

After developing Glo's identity, Immersion Digital sought our expertise to help execute the brand across several print platforms. We first gave an in-depth look to Glo's packaging design, as we worked through every small detail of the experience one might have when opening Glo for the first time. From there we engaged in many other pieces, from advertisements to stationery, to complete Glo's print approach.

Top

In addition to the branding, print, and web design, Immersion Digital also commissioned us to help with the design of the Glo software interface. Over the course of 8 months, we worked closely with the Immersion Digital team to help them execute their vision for this exciting product. Together, using Immersion Digital's Zoomable User Interface (ZUI) as our foundation, we were able to create an innovative user experience to navigate the wealth of useful content offered in Glo.

Technologies:
HTML, CSS, PHP, MySQL, Flash AS3, JavaScript,
XML, Wordpress

Launch Website

In addition to the branding, print, and web design, Immersion Digital also commissioned us to help with the design of the Glo software interface. Over the course of 8 months, we worked closely with the Immersion Digital team to help them execute their vision for this exciting product. Together, using Immersion Digital's Zoomable User Interface (ZUI) as our foundation, we able to create an innovative user experience to navigate the wealth of useful content offered in Glo.

Top