JMHC has been together for nearly 25 years. As total site developers they are
construction specialists focused on roads
as well as commercial and municipal sites. Their experience, equipment and efficiency in this industry are unsurpassed.
So when they asked Maven to rebrand such a longstanding and established mark, we knew we had a challenge in front of us.
as well as commercial and municipal sites. Their experience, equipment and efficiency in this industry are unsurpassed.
So when they asked Maven to rebrand such a longstanding and established mark, we knew we had a challenge in front of us.
JMHC's logo had worked well for them for more than two decades. While it wasn't
broke, it did need to be revisited to allow them to accurately reflect
their competitive edge in today's market. We worked together and found a
solution that everyone was happy with in the end. JMHC's new identity built upon
the original for an evolution of the brand that will last.
We approached JMHC's need for a new tagline knowing it had to reflect the multiple facets of their work: from their commitment to excellence to their value system as a corporate culture. A simple play-on-words perfectly described not only what they do, but it encapsulated their superiority and innovativeness in the business. We not only formulated a new tagline, but wrote video scripts, website and print copy.
Top
