Kyle Korver is a NBA player with the Chicago Bulls. He approached us to create a brand for him as a basketball player and to design an innovative website that would allow him to stand out.
- Services:
Identity
Interactive
Print
Photography
We developed a mark that would fit the overall style of the website as well as translate well to the numerous other applications which it would be repurposed for.
We worked closely with Kyle to develop a website that not only represented his style but also his personality. Taking cues from his background in graphic design we developed the illustrated environment concept. It narrates Kyle's journey in the NBA, the depicted skyline shows his transition from the fields of Iowa, to the streets of Philadelphia, and finally to the mountains of Utah where he currently resides. The interaction within the site takes advantage of Papervision3D an innovative technology which helped us create the experience of a truly unique multi-dimensional environment.Technologies:
HTML, PHP, MySQL, Flash AS3, JavaScript,
XML, PaperVision 3D
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HTML, PHP, MySQL, Flash AS3, JavaScript,
XML, PaperVision 3D
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We always knew that whatever identity we created it would need to stand strong throughout the multiple platforms it would appear. Kyle's new logo can be found anywhere from socks to sneakers so see if you can spot it while watching the next Jazz game.
Kyle isn't your typical NBA player so we had no intention of photographing him in a typical way. You've never seen a player showcased quite this way, and that was the idea.
