Seer is an apparel company whose proceeds go towards supporting under-priviledged communities. They approached us about developing their entire identity: from their logo to a website to designing their new line of clothing. We oversaw their entire project and every aspect within it from start to finish.
- Services:
Identity
Interactive
Print
The identity of Seer is inspired by the very children that its proceeds go to support. The identity features the silhouette of a child with a crown atop his head. This powerful image symbolizes restoring dignity and worth to those who have been unvalued.
We used that identity to create a Flash website that uses the brand and some custom photography to anchor it. The site also features a unique storefront portal to purchase the apparel directly through the site.
For Seer's custom T-shirts, we created 50 concepts and narrowed them down to 16 final designs. The line centers on the eight attributes or characteristics which the company promotes, including respect, honor, courage, hope, love, faith, knowledge, strength and peace. We took that direction and developed eight designs for men and eight for women.
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